November 1-5
Dear students, for this weekly forum we will discuss about: SWOT ANALYSIS
You must answer one or both questions with a response of at least 200 words and using at least one reference in APA style.
A) Choose a particular business and explain briefly their SWOT.
B) As you could see, opportunities and threats are non-controllable. How do you consider a company can prepare for this external factors?
Remember that our deadline is Friday, November 5th before 11:59 pm. :)
PUT YOUR NAME AND LAST NAME IN YOUR ANSWER.
Best regards!
Dianela Rosado.
ResponderBorrara) Choose a particular business and explain briefly their SWOT.
SWOT analysis of Starbucks.
Company: Starbucks
CEO : Kevin Johnson
Year founded : 1971
Headquarter : Seattle, USA
Type: Public
Products & Services: Coffee | Handcrafted Beverages | Fresh food | Non-food items | Packaged goods | Mugs and accessories | Gifts |
Competitors: Costa Coffee | McDonalds McCafe | Dunkin Donuts | Café Coffee Day | Tim Hortons | Costa | Panera Bread.
Starbucks strengths.
1.Strong brand image – It is one of the most popular and strongest brands in the food and beverage industry today, its longevity and number of customers has been increasing in recent years.
2.Strong financial performance – It has a revenue of 26.5 billion dollars and a profit of 3 billion dollars a year, it has a solid position in the market.
3.Growth in stores- According to BSH: It increased its number of stores from 1,886 to 31,256 between 1998 and 2019.
4.Extensive international supply chain – It has an extensive global network of suppliers, sourcing its coffee beans from three distinct coffee-producing regions: Latin America, Africa and Asia.
5.Acquisitions – Starbucks acquired 6 companies: Seattle's Best Coffee , Teavana , Tazo , Evolution Fresh , Torrefazione Italia Coffee and Ethos Water.
Starbucks weaknesses.
1.High prices – For people who receive a mid-level salary, Starbucks prices are high, even higher than those of McDonald's, therefore, many potential customers are lost.
2.Imitability of products – It does not have exclusive or original products, the imitability of its products is easy for other companies.
3.Generalized standards for most products – There are several developed areas that are not related to customer preference, its product offerings are not aligned with the cultures of other markets.
4. Procurement Practices – It is a company accused by activists of unethical procurement and has had several controversies in the UK.
Starbucks opportunities.
1.Expansion in developing markets – Mainly has coffee shops in the USA, emerging economic expansion in India, China and Africa could be beneficial.
2.Business diversification and Products Specifications – Developing products based on customer needs is a profitable necessity.
3.Introducing new products – The company is too profitable, adding newer seasonal products would be a great opportunity to attract the attention of the public at large.
4.Partnerships or alliances with other firms – Co-branding always benefits.
Starbucks Threats.
1.Competition with low-cost coffee sellers – Other local and reputable coffee shops have lower prices that are already accessible to the public.
2.Competition with big outlets – Other large and profitable companies such as Dunkin and McDonald's will always be competition.
3.Imitation – Products are easy to imitate, so both new and old companies can imitate and even improve upon them.
Gupta, S. K. (2021, 31 agosto). Starbucks SWOT 2020 | SWOT Analysis of Starbucks. Business Strategy Hub. https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/
Samantha Razu
ResponderBorrarCoca Cola’s SWOT
Strengths
o Strong brand identity: Coca Cola is a highly popular brand with a unique identity.
o Global reach: sold in over 200 countries with 9 billion sells per day, also has a variety of products with over 500 new products globally.
Weaknesses
o Aggressive competition with Pepsi: Pepsi is their biggest rival, constantly fighting to be the best sold beverage around the world.
o Product diversification: Coca Cola has a low product diversification, while Pepsi has launched snacks and many items, they are centered in beverages and growing their brand on that area.
Opportunities
o Introduce new products and diversify their segments: by offering different snacks and even healthy versions they could intensify their sales and open a new market for themselves.
o New and improved supply chain system: while transportation and fuel prices are in the rise, improving their distribution system can help them with costs and get to every district.
Threats
o Direct and indirect competition: Pepsi is the clear direct competitor of Coca Cola, but some indirect competitors in the beverage market are Starbucks, Lipton juices, Nescafe, among other strong brands.
o Increase in health-consciousness: consumers are adopting healthy lifestyles, avoiding products with unhealthy ingredients as Coca Cola’s products, with this reducing sales and affecting the company.
References:
Brianna P. October 10. 2021.
https://bstrategyhub.com/swot-analysis-of-coca-cola-2019-coca-cola-swot-analysis/amp/
Itzel Kumul 2B
ResponderBorrarMcDonald’s SWOT Analysis
Strengths:
1- strong reputation: McDonald’s has developed a brand value, are in the top 10 most powerful brands globally and their logo is instantly recognizable.
2- stable income: people are constantly buying their products, so money is never a problem for this company.
3- delicious food: food experts claim their French fries are the best and their food tastes the same in any location weather it’s a McDonald’s in Tokyo or USA because of the multinational franchising.
4-technology and innovation: this company works on innovations like kiosks, mobile order and payment systems, and self-service.
Weaknesses:
1- employee dissatisfaction: McDonald’s has recently experienced criticism from its employees, the workers staged many rallies demanding for a $15 minimum wage, jeopardizing its reputation.
2- unhealthy foods: many people blame McDonald’s for society’s obesity because of the big amounts of calories in their food.
3- supply chain disruptions: as a big food franchise sometimes, the ingredients arrive damage producing a loss of profit.
4- unattended locations: because they are a big franchise with many locations it is hard to maintain the quality in all of them.
Opportunities:
1- global expansion: it’s better to expand to other parts of the world rather to more states in the USA.
2- mobile orders: McDonald’s has partnered with UberEats and Door Dash to offer food delivery in the United States.
3- demand for healthy porducts: people ask for healthier options, so give it to them to keep and attract customers.
4- rebuilding the brand image: It may be smart for McDonald’s to pursue aggressive steps towards healthier and more individualized options even as fast-food businesses combat the stigma of being junk-generation hubs.
Threats:
1- risky investments in technology: trying new ways can cause people to not have great costumer experience.
2- competition in the food industry: numerous fast-food restaurants have entered the market.
3- consumers health: include healthier items in the menu.
4- environment damage: they must improve their waste management.
“August 5, 2021. McDonald’s Swot Analysis, SEO Aves, recovered from https://seoaves.com/mcdonalds-swot-analysis/”
José Luis Carrillo
ResponderBorrarSWOT analasis helps us a lot to see where our company can grow and where it fails for this reason I chose Netflix as an example because we believe that it is a monster when it comes to generating money or just that it is a great in the industry.
S One of the great strengths of Netflix is the variety of products that it offers as entertainment, for example it has exclusives with the paper case, among other titles and not only exclusive material but also movies and series. He has collaborations with DC like Arrow, Flash, Supergirl.
W A weakness of Netflix is that when a title does not have as many views or rather is not consumed by customers, imagine that the paper house had not had so much support, most likely they would have discontinued it. Which is what generally happens with other titles, is a weakness because they have to find where to improve this type of series. And another weakness is that there is already a lot of competition Prime Video, Disney +, Paramount +, HBO Max.
O An opportunity for Netflix is how I told you before is to collaborate with other companies so that they have more budget, and are series that stand out, for example as it did with DC that had several successful series such as Arrow and Flash, these opportunities have been given. to Netflix several times and that is why it is one of the most consumed platforms.
T some external factors of the platform are the launch dates of series for example the squid series, it was released in Asia first and then it was released globally for all customers. Another external deal is when you want to discontinue a series that sometimes does not depend on them, because if it is a DC series, DC can cancel it.
A company cannot really prepare itself, the best thing it can do for my liking is to take or face what happens in the best way, whether it is how they are going to overcome it or how they are planning to achieve it, but the best thing to do is to pass it in the best way.
https://www.nytimes.com/2021/04/20/business/media/netflix-subscribers-earnings.html
Angélica Zavala García 2°A
ResponderBorrarA) Choose a particular business and explain briefly their SWOT:
Netflix’s SWOT Analysis
Strengths
• Brand Reputation - When people think of streaming media content, Netflix is undoubtedly the only brand they can think of.
• Rapid Growth
• Huge customer base worldwide - Netflix has more than 167 million subscribers and it provides services in more than 190 regions around the world.
• Originality Content - Not only does it stream wide variety of award-winning contest, but they also produce their own original content.
• Adaptability - It´s easy to browse with advanced technology, can be used in web and mobile devices.
• Appropriate Pricing Strategy
Weaknesses
• Business Models are easy to imitate - Competitors can easily copy the same business model to create another online media streaming platform.
• Copyright Issues - They don´t own most of the video rights so the content can appear on other sites.
• Increased Debt and Operating Costs
• The Pricing Strategy is very limited - They only have three levels of pricing: basic, standard, and advanced.
• Over-Reliance on the North American Market
Opportunities
• Expanding the scope of business in new markets - They have a large base which lets them easily access other countries to launch their services.
• Low-Cost Mobile Streaming Options
• Update Video Library - They can increase their contact by getting contracts with film distributors and original video producers.
• Niche Market - Selling content in local languages in different regions.
Threats
• Competition and Imitation - There are many streaming competitors like Disney +, Apple +, Amazon, Youtube, etc.
• Piracy - People find ways to download media content to not have to pay online.
• Market Saturation - They will have difficulty adding new subscribers in the future.
• Cyber Crime - The number of hacked accounts is always increasing.
References
A. (2021, September 6). Netflix SWOT Analysis 2021. PW Consulting. Retrieved November 3, 2021, from https://pmarketresearch.com/netflix-swot-analysis-2021/#_Toc10
Mariette Colli
ResponderBorrarZara SWOT Analysis
Strenghts
• Efficient manufacturing and delivery. The company takes just 1 week to develop a new product and get it to all 2,259 stores located worldwide, compared to an average industry that takes 6 months. Providing Zara, a huge advantage in delivering new designs in record time.
• Competitive pricing. The company offers competitive prices for the diversity of clothing and product that they offer. Although, the prices may vary due to each market characteristics.
• Strong global presence: Zara have over 2,200 stores covering 96 countries, standing out as a international brand.
• Fast reaction on fashion trends: The company not just keeps on in fashion trends but they act very fast on spotting and replicating them for its own products.
Weaknesses
• Zero policy advertising: Zara invest on opening new stores rather than investing on marketing. The digital advertising from the competition can block out Zara on the time.
• Limited product stock: since Zara distributes their products in record time, they do not produce as much amount as other companies, in fact, they produce much less, what is not a good thing for customers.
• Controversies: the company has been involved in many controversies such as child labor and under payment which cost the company reputation as people become more aware of the serious situations.
• High fashion imitation: Zara tends to imitate fashion trends, and it is well known for it, which heads them to lack of uniqueness and creativity when designing their pieces.
Opportunities
• Rising demand on High fashion imitation: Nowadays people look out for pieces that look alike high fashion, but instead, get them on affordable prices. This is what Zara exactly does, so it is a great business opportunity to keep growing.
• Fast fashion tendency: As time passes, trends, our likes, etc, changes and with it our clothe. This tendency of constant changes, is a great opportunity and benefits Zara.
• Market Growth: according to Statista, clothes market increases constantly between 5-6% every year, what gives many opportunities to Zara.
Threats
• Growinig competition: just as the fashion demand rises, competition do as well. Competition with huge online provers threaten Zara’s popularity, and mostly when these providers offer products from various brands at the same place.
• Increasing costs: The increasing costs for production and raw materials are a important threat for Zara, which as a consequence, will reduce its revenue and profit margins, plus considering that their prices are already relatively low.
• Regulatory threats: The business industry is gradually regulating, including labor, quality, customer services, and many other industry aspects, and all of these regulations might have a negative impact on Zara.
References
https://www.facebook.com/mktoolboxsuite/?ref=bookmarks. (2020). 3 Great SWOT Analysis Examples with Real Companies - mktoolboxsuite.com. Retrieved November 5, 2021, from mktoolboxsuite.com website: https://mktoolboxsuite.com/swot-analysis-examples/
Pamela Barrera Goyri
ResponderBorrarCompany: Amazon
CEO: Andrew R. Jassy
Year founded: 1994
Headquarter: Seattle, USA
Number of Employees (2020): 1,298,000
Type: Public
Ticker Symbol: AMZN
Market Cap (Feb 2021): $1.65 Trillion
Annual Revenue (2020): $386 Billion
Profit | Net income (2020): $21 Billion
Amazon’s Strengths – Internal Strategic Factors
Strong brand name – As a global e-commerce giant, Amazon has a strong position and successful brand image in the market.
Brand valuation – According to Interbrand’s Global Brand Ranking 2020, Amazon is ranked at #2 position (Apple at #1 and Google at #3), with a brand value of $200 Billion.
Customer oriented – Amazon caters to a large number of customers for everyday needs at inexpensive. This has made it a customer-oriented brand.
Differentiation and Innovation – Amazon frequently brings creative ideas and innovative additions to its product line. This creates a differentiation from other companies.
Cost Leadership – Amazon doesn’t incur costs in maintaining physical retail stores by selling everything online. With economies of scale, Amazon efficiently controls its costs and lowers its inventory replenishment time.
Amazon’s Weaknesses – Internal Strategic Factors
Easily imitable business model – Online retail businesses have become quite common in this digital world. So imitating Amazon’s business model for rival firms is not so difficult. A few businesses are even giving Amazon a tough time. These include Barnes & Noble, eBay, Netflix, Hulu, and Oyster etc.
Losing Margins in Few Areas – In few areas such as India, Amazon has faced losses. It’s free shipping to customers can be one of the reasons that expose the risks of losing margins in some markets.
Product Flops and Failures – Its Fire Phone’s launch in the US was a big failure while its Kindle fire device didn’t even grow well.
Tax Avoidance Controversy – Tax avoidance in Japan, UK and US has sparked negative publicity for Amazon. President Trump criticized Amazon over taxes on social media.
Amazon’s Opportunities – External Strategic Factors
Amazon can gain the opportunity to penetrate or expand its operations in developing markets.
By expanding physical stores, Amazon can improve competitiveness against big box retailers and engage customers with the brand.
Amazon has the opportunity to improve technological measures and organizational policies to reduce counterfeit sales. One case of counterfeit sales came into light when Amazon sold a fake My Critter Catcher. The product was sold for $1 less than the original product.
Can do backward Integration by expanding its production of in-house brands such as Amazon basics to differentiate its offerings and improve profit margins.
More acquisitions of e-commerce companies can increase the company’s market share and reduce the competition level.
Amazon’s Threats – External Strategic Factors
Few controversies have caused a dent in Amazon’s brand image. People critically reacted and boycotted Amazon sites in 2010 when they found that it’s selling the book “The Pedophile’s Guide to Love & Pleasure: a Child-lover’s Code of Conduct.”
Government regulations can also threaten the business proceedings of Amazon in some critical countries. Amazon does not ship to Cuba, Iran, North Korea, Sudan, and Syria.
Links to exploitative labor – Amazon is one of three retail giants facing scrutiny from the US State Department for maintaining supply chains and labor sources associated with human rights abuses. This exposes the ecommerce giant to reputational, economic, and legal risks.
Increasing cybercrime can affect the network security system of the company.
https://bstrategyhub.com/swot-analysis-of-amazon-amazon-swot/
Osiel Cruz
ResponderBorrarCompany name: Samsung
Industry: Conglomerate
Founded: 1/3/1938
Founders: lee Byung-chul
CEO: Lee Jae-Yong
Annual Revenue: $212.3 billions.
Web site: www.Samsung.com
Strong dominance: Samsung have show Successful sales on the productions of smartphones, the company was the top 1 in the global marketplace which a 18.5% (2020), According to the famous Forbes Magazine, Samsung ranked 8th in the world’s in 2020. The strong area of Samsung is Asia, specially China and India.
Global availability: Samsung sells its products at more than 74 countries, whit the asístanse of 230 global bases that counts whit more than 287K employees. Samsung spent more than $17 billions (USD), to research the areas of opportunities to reach more people.
Product: Samsung produce semiconductor parts, LCD panels, memory, SIM chip, tv, Smartphones, and refrigerators.
Dependance to USA:
70% of all the smartphones that produce the company Samsung are sold in USA. The American market is unpredictable so Samsung have to create new methods to stay in the area of opportunities. Thanks the pandemic, the sales of smartphones have been declining. The people don’t forget the accident of the explosions of the Galaxy note 7 that happens on the past.
Hi price: Samsung products has always been high priced, just like the competence. Now at days apple, Huawaei, and Xiaomi are creating new methods to decrease the price of the products. Samsung should creat a plan too.
Business Diversification:
Business diversification can attract people and companies to buy the products. The government has agreed to help Samsung whit economic development to reach wide horizon of business.
Victor Arjona
ResponderBorrarSWOT analysis of Walmart so what I found was:
Strongest
Wal-Mart’s advantage can be attributed to the size of its organization, which allows the company to withstand some threats
Although it has strong weaknesses. Another key area of advantage is its ability to manage costs due to the adoption of cost management
Standardizing products allows Wal-Mart to take advantage of economies of scale.
This story is a typical example of how an organization strictly pursues its core philosophy of cost leadership from the beginning.
Weakness
Shows weaknesses in human resource management practices. Walmart handle conflicts between labor and management, to pursue the strategy of providing the lowest cost.
The company has adopted some human resource policies that are not conducive to employees.
With an easy-to-copy business model, Walmart has experienced a meager profit margin, Walmart’s guidance cuts
In the announcement, Walmart’s Chief Financial Officer Charles Holly admitted, “It is expected that profits will not change significantly.
Improve China’s operational capabilities and current import procedures
Products in the U.S. market have a negative impact on Walmart's gross margins in certain product categories
Opportunities
According to Marcilla, a good opportunity for Walmart will continue to invest in international businesses because they are growing faster than domestic.
Market sales foreign markets have provided new prospects for Walmart’s growth with its rich experience, as expected for administration.
Is the third largest user of green power companies in the United States, so there are
There are opportunities to save electricity by creating self-sufficient super centers and investing in renewable energy.
According to Peltz Traditional American Store retail sales have grown by less than 25% annually, forcing retailers to close stores, but e-commerce has grown by 16%
Per year. E-commerce sales in 2017 are expected to reach 462 billion U.S. dollars and soar to 789 billion U.S. dollars by 2021
Threats
Increasing attention to health issues may cause Walmart to lose some customer base because of its very limited scope.
Healthy groceries in addition, competitors such as Target, Tesco, and Amazon are aggressively reducing prices.
Walmart has a negative impact on local retailers, causing them to lose customers and close their businesses after start business in their field.
This leads to market saturation because Walmart often competes with itself in the end.
Countries such as China where Walmart purchases about 80% of all its products are experiencing government policy changes to increase the value of Yuan, the national currency. Therefore, Walmart spends more money to buy
Supplies from Chinese suppliers.
References:
Gaille, B. (2021, May 13). SWOT Analysis for Walmart (2021): 27 Big Strengths and Weaknesses. BrandonGaille.Com. Retrieved November 5, 2021, from https://brandongaille.com/walmart-swot-analysis/
This is a pdf from google academic: https://www.paperpublications.org/upload/book/paperpdf-1595065803.pdf
Aeromexico SWOT analysis
ResponderBorrarAeromexico, abbreviated name of Aeronaves de Mexico, is the flag carrier of Mexico with its base at Mexico City International Airport. It has a fleet of 78 aircraft with 28 new orders and is listed on the Mexican Stock Exchange. It was founded by Antonio Díaz Lombardo in September 1934.
Strengths:
• It is the biggest airline in Mexico with 105 planes in service and 31 on request and has international and national flights.
• It is the only airline in Latin America that has flight to Asia.
• It does the largest flights in the world
• It is the 6th biggest airline in Latin America
Weakness
• It has a debt of 2273 million of Mexican pesos
• Its personal has been involved in scandals of being linked to the Drug Trafficking.
• Some of their planes lack of maintenance
Opportunities
• Mexican aviation market has increased 1.7%
• Plane tickets have increased 40% its price
• Important Mexican airlines are broken or are in the border of the broke just like Mexicana de Aviación(Broken since 2014) and Interjet (almost broken) leaving free more than 40% of the Mexican aviation market
Threats
• Organized Crimes
• Good offers from competitors like Volaris and Vivaerobus
• Foreign airlines trying to intervene in the Mexican Market.
•
Fernando Robledo Santillán . (21 de 07 de 2017). Prezi. Obtained from https://prezi.com/p/nu1xrba2ayzy/analisis-foda-aeromexico/
Sergio Hernández Melby 2B
Angel Adrian Gallardo Rodriguez
ResponderBorrarTaking into account how little controllable threats and opportunities can be, I consider that a company must take into account the resources that they allocate to identify them, since a good opportunity can incredibly favor us a threat that we do not identify and deal with in time. It can harm us, taking into account that in both cases we must identify them in time to know how to deal with it, there is a key piece in this and it is the attention given to anticipating them, it is true that we cannot be constantly spending our resources on anticipate every possible threat and opportunity but with good time management, resources can be dedicated to anticipating these, this would allow us that when it happens we would not have to act improvised, on the contrary, we would be prepared to take advantage of the opportunity in the best way or prepared to deal with a potential threat, it is also important to consider entails that each decision a company makes greatly varies the chances that any of these appear. Personally, I believe that finding potential threats should be given higher priority even before they could even become possible, since it would allow us to turn those same threats into opportunities.
SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats. (2018, 19 septiembre). Mind Tools. Recuperado 5 de noviembre de 2021, de https://www.mindtools.com/pages/article/newTMC_05.htm
You can never know what will happen at any point of life, however, you can expect something to happen or you can imagine, visualize, picture, etc. Companies have to know what their problems could be, either they are economic, social, environmental, they have to have an estimation of what could go wrong, therefore, they can make plans on how to solve that problem r a method on how to, they need to know their weaknesses because that´s the way to know what could possibly go wrong, then, they would find themselves in the situation of having to use their strengths in order to overcome their troubles and weaknesses.
ResponderBorrarAlso, including the SWOT subject, knowing their threats is as much as important as knowing their weaknesses to know what could get out of their hands, they are connected factors which solutions are found in the concept of using your strengths in your opportunities and therefore, making a plan to solve these mistakes. It would also be useful to know about other companies’ SWOT system, it would be one of your strengths, because if things get rough, you can either use their strengths and weaknesses in both, your and their favor, or only in yours, either way, it is always useful to know about your opponent.
Mind Tools Content Team. (September 19th, 2018) “SWOT Analysis: Strengths, Weaknesses, Opportunities, Threats.” Retrieved from MindTools on November 5th, 2021: https://www.mindtools.com/pages/article/newTMC_05.htm
María Paula muntane
ResponderBorrarAnalysis of Starbucks
Year founded:March 31, 1971
Industries: Coffee House
Founder: Gordon Bowker, Jerry Baldwin, Zev Siegl
CEO: Kevin Johnson
Headquarter: Seattle, Washington, United States
Type: Public
Areas served: Worldwide
Market Cap: $135 Billion
Revenue: $19.16 Billion
Starbucks' advantages include: 1. a strong link between brands and public perception; 2. a large supply chain; and 3. strong financial results.
4. Well-known purchases
6. They take care of staff
7. Loyalty Programs for Customers
8. Taste, Quality, and Standardisation
9. Strategic Decision making, Reinvestment Strategy, and Efficiencies
10 .Restrooms for both men and women are number ten.
Starbucks' Weaknesses
1. Excessive product costs
2. Supply costs that are subject to change
3. Products are plagiarized
4. Recalls of products
5. They don’t pay European taxes
6. The majority of items adhere to a set of general guidelines.
Starbucks opportunities
1. Product diversification 2. Emerging market expansion
3. Present the most recent coffee trends
4. Collaborating with other businesses/brands
5. Establish a price differential
Subscription to Coffee
7. Coffee delivery service
8. Increasing the effectiveness of online platforms
Starbucks Threats
1. Issues with the supply chain
2. Low-cost coffee sellers are a threat; 3. It's easy to replicate
4. COVID-19's effects
5. Controversy over California's warning rule
6. The global economic downturn
7. Coffee shops
8. The price of raw coffee beans has risen.
9. Arrests in Philadelphia
10. Independent coffeehouse movements
M. (2021, August 24). Starbucks SWOT Analysis 2021 | SEOAves 2021. SEOAves. Retrieved November 9, 2021, from https://seoaves.com/starbucks-swot-analysis/
Starbucks. (n.d.). Strategy Hub. Retrieved November 9, 2021, from https://bstrategyhub.com/swot-analysis-of-starbucks-starbucks-swot/